Upstream provides highly-specialized insurance programs to the oil and gas industry and to hospitals or medical groups. Their commitment to service is a major differentiator, and called for a unique approach to branding this boutique agency.

Our concept began with the dictionary definition of upstream: "closer to the source" of a waterway. A field of color surrounds a single drop of water in this bold, contemporary logo, which also forms the letter U.

Fine art, aerial waterway photographs are featured throughout Upstream's promotional materials, providing a unique and memorable visual identity to support the brand. Our tagline – "Look to the source." – ties everything together as we tell Upstream's story.