We were hired by the Houston Super Bowl Host Committee to brand our city to corporate executives attending the big game. Our objective was to develop a direct mail program that would present a memorable, pro-business image of Houston to this influential audience.
A month prior to the game we delivered signed, framed letters from 41st President (and fellow Houstonian) George Bush welcoming our audience to the city. (Having President Bush proclaim our first draft of his letter “perfect” was certainly a highlight.).
Letter from the President
Two weeks following the game, we shipped each executive an official Super Bowl XXXVIII game ball, signed by the Commissior of the NFL, Paul Tagliabue. We custom-designed tees for the balls to rest on with engraved plates displaying the official Houston Super Bowl pin and our logotype tagline “Remember you had a ball in Houston.”
Direct Mail
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